Robert Ceccarelli

Golden Rules for Selling to a CFO

By Robert Ceccarelli Supplying a CEO is easy, because most CEOs tend to be optimistic, high energy, and also able to see the options. But supplying a CFO… not really much. CFOs tend to be paid to determine hazards and to be worried about exactly what things expense. They’re the actual traditional hurdles inside your [...]

4 Steps to Super-size Your Growth

By Robert Ceccarelli from Atwater CA Is your core business delivering disappointing margins and low growth rates? Are you unsure of the path forward to growing your business? If you think big investments outside your core are your only means to accelerate growth, think again. The opportunity for profitable growth may be locked within your core [...]